Make AI-led interviews your unfair advantage
Move beyond traditional market research and hear directly from your target audience.
Our AI researcher conducts hundreds of deep-dive interviews simultaneously, uncovering how your customers perceive your brand, where you stand against competitors, and what truly sets you apart.
Capture the
Voice of Customer at scale
Our AI interviewer listens to how customers naturally describe their pain points, giving you the exact language needed to craft narratives that resonate and convert.
Deep-dive into Customer Whys
The AI researcher goes beyond surface-level answers, probing for the underlying motivations and decision drivers that define your ideal customer profile.
Map brand perception in real-time
Conduct thousands of qualitative interviews to understand exactly how you stand against competitors, turning complex sentiment into a clear strategic roadmap.
From interviews to insights in minutes
Don't wait for transcripts or manual coding. Our AI recruits your audience, conducts the interviews, and synthesizes the core themes instantly.
How it works
From finding your participants to conducting in-depth interviews and delivering actionable insights, UserTest Pro’s AI researcher streamlines every step of the research process in hours.
01
Create your study
Transform your research objectives into a structured study plan instantly. Our AI architects a comprehensive, ready-to-use discussion guide in seconds.
02
Recruit participants
Instantly recruit from our pool of vetted participants or invite your own customers using advanced screening to find your exact persona.
03
AI-moderated interviews
UserTest Pro’s AI researcher conducts the research for you—moderating interviews and capturing screen recordings, voice, and asks follow up questions and understands the full context.
04
Insights in hours
Skip the manual tagging. Our AI synthesizes hours of sessions into executive-ready summaries, theme reports, and shareable highlight reels.
Use cases for product, marketing and more
Discover the numerous ways companies are benefitting from UserTest Pro.
Discover which ideas resonate and why
Before you commit to a direction, understand how your target market emotionally responds to new ideas, positioning, and messaging.
UserTest Pro helps you compare concepts early so you can see what excites, confuses, or falls flat. This lets you invest in ideas with real market pull, not guesswork.
✓ Compare multiple concepts with real customer reactions
✓ Understand emotional and rational drivers behind preference
✓ Reduce risk before committing budget or resources