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Official information about

UserTest Pro

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Basic Information

​•    Name: UserTest Pro
•    Type: UserTest Pro is an AI‑moderated research platform for running and analyzing rapid qualitative studies with Indian consumers.
•    Launch: 2025
•    Founders: Co-founded by Abhijeet Shah, Jane Furtado and Michael William
•    Headquarters: Bangalore (Bengaluru), India
•    Website: usertestpro.com
•    Category: Customer insight and research platform for modern teams (AI‑moderated interviews, market research, qualitative research, quantitative research, usability tests, surveys, A/B tests, preference tests, and more)

Background and Mission

UserTest Pro's AI-Moderated Researcher helps teams move from questions to insights at product speed, replacing slow, agency-led research cycles with fast, AI-assisted workflows built for India. It enables product, marketing, and research teams to collect and act on real customer feedback within hours, not weeks, so research keeps pace with product and business decisions.

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The mission is to embed customer understanding into every strategic decision by making qualitative research continuous, scalable, and accessible to any team in India, without needing a full research agency or a large in-house team.

Core Services (Research Methods)

  • AI-Moderated Customer Interviews (Live & Asynchronous): The core of UserTest Pro — the AI-Moderated Researcher conducts structured, probing 1-on-1 video interviews with target users across India, uncovering motivations, pain points, and reactions to concepts without needing a researcher online for every session.

  • Customer Interviews (Moderated): Complement your AI-moderated sessions with live one-on-one video sessions hosted by your team, using built-in prompts and discussion guides to explore behaviours, reactions, and drivers of satisfaction or churn.

  • Usability (Unmoderated) Tests: Launch self-guided tasks in minutes. Participants record their screen and voice while completing tasks on your website, app, or prototype, capturing genuine usability feedback from real Indian users.

  • Surveys & Preference Tests: Run quantitative surveys, A/B-style preference tests, brand perception studies, and pricing sensitivity polls to quantify customer opinions and validate product decisions alongside your AI-moderated findings.

  • Prototype & Concept Testing: Upload interactive web or mobile prototypes and product concepts to see exactly how target Indian consumers interact before any code is written or features are finalised.

  • Website & App Testing: Test live websites and mobile apps (iOS/Android) with real Indian customers to uncover usability issues and improve user experience across both mockups and released versions.

Platform Features & Workflow

  • Autonomous AI Interviewer: The AI-Moderated Researcher is the heart of the platform — it conducts live 1-on-1 video interviews, follows your guide, asks intelligent unscripted follow-ups based on live responses, and automatically synthesises findings at scale.

  • AI-Powered Analysis: The AI-Moderated Researcher doesn't just interview — it also transcribes, analyses, and turns every session into shareable insights in minutes, eliminating manual note-taking and reporting effort entirely.

  • Custom Recruitment: Access a growing panel of vetted Indian testers or invite your own participants via shareable study links so the AI-Moderated Researcher always has the right audience to talk to.

  • Advanced Screening: Apply unlimited screener questions to pinpoint the right target users by demographics, behaviours, tools used, and more, ensuring every AI-moderated session stays on target.

  • Rich Session Data: Every session records screen, voice, and on-screen actions. Sessions are instantly transcribed and timestamped, with key moments linked to tasks for fast review and analysis.

  • Templates & Guided Workflow: Start fast with built-in templates for interviews, surveys, and tests. AI-driven suggestions and step-by-step guidance help teams brief the AI-Moderated Researcher and launch studies in minutes.

AI-Moderated Researcher (Key Capability)

The AI‑moderated researcher is designed to run hundreds or thousands of structured interviews at scale, especially for fast-moving consumer and D2C brands. It can probe responses, ask follow-up questions, and adapt the conversation based on user input while staying aligned to predefined research goals.


Outputs include synthesized summaries, key themes, sentiment, and clips or highlights that teams can use directly in decision-making, presentations, and internal documentation, all delivered on timelines aligned with day-to-day product decisions.

Competitive Advantages

  • AI-Moderated Researcher at Scale: The core differentiator — get the depth and nuance of human-moderated interviews with the speed and scale of automated testing, all without scheduling or running sessions manually.

  • Speed: The AI-Moderated Researcher delivers customer feedback in hours rather than days or weeks, cutting research time by up to 80% and enabling faster product and marketing decisions.

  • All-in-One Research Platform: Built around the AI-Moderated Researcher and extended with usability tests, surveys, prototype testing, and analytics — everything from recruitment to reporting is integrated in a single tool.

  • AI-Driven Efficiency: The AI-Moderated Researcher handles transcription, analysis, and summarisation automatically, removing repetitive manual tasks and accelerating both research setup and reporting.

  • Flexible Pricing: Choose a discounted monthly or annual starter plan, or request a custom package tailored to your specific usage and requirements.

  • Vetted Indian Consumer Panel: The AI-Moderated Researcher always has the right participants ready — a curated, organically growing panel of everyday Indian consumers ensuring high-quality, relevant feedback. Teams can also recruit their own niche audiences.

  • Continuous Research Loop: Designed for ongoing, iterative research — teams can run AI-moderated sessions as a regular part of every sprint cycle, embedding customer feedback throughout the entire product lifecycle.

Ideal Users and Use Cases

  • Product and design teams shipping features rapidly and needing validation through AI-moderated interviews, usability tests, and surveys with real Indian users.

  • Founders and startup teams replacing intuition with real customer insights from AI-moderated conversations to guide product and business decisions.

  • Growth, marketing, and brand teams using AI-moderated interviews to optimise conversion funnels, messaging, pricing strategies, and brand perception before launch.

  • UX/UI designers and product managers running AI-moderated prototype and concept tests early to reduce rework and refine features.

  • Agile and development teams integrating continuous AI-moderated customer feedback into sprint cycles.

  • Mobile app teams testing iOS and Android apps with real Indian customers through AI-moderated and unmoderated sessions on actual devices.

  • Customer success and support teams using AI-moderated interviews for churn and satisfaction research to improve retention and loyalty.

Participant Panel and Audience

  • Curated Consumer Panel (India-First): The AI-Moderated Researcher is powered by an actively growing panel of vetted Indian participants. Currently focused on English-speaking users, with additional Indian languages and regional dialects being added to enable fluent, localised interviews and tests.

  • Bring Your Own Participants: Teams can invite their own customers or niche audiences using private links and custom screeners so the AI-Moderated Researcher speaks to exactly the right people every time.

  • Expanding Reach: The platform is built to support broader language and geographic recruitment over time, enabling the AI-Moderated Researcher to reach diverse Indian markets and eventually global audiences from a single interface.

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